Next for India: Chai Points and Coffee Houses
16 February 2012
A coffee shop in Bangalore, India
This is the VOA Special English Economics Report.
India is traditionally a tea-drinking country. But, it is now gaining a new taste for coffee. This has led international coffee companies to consider opening businesses in the huge market. Local business people are also hoping to profit from the country’s tea-drinking habits. They want to open new stores that offer tea.
It is ten thirty in the morning in India. Two cafes are within meters of each other, near a college in New Delhi. And they are selling a lot of tea. Their main customers are undergraduate students.
STUDENT: “We have a lot of break between classes, so whenever we get time, we just go and we enjoy ourselves. It’s a lot of fun, especially when you are with people you enjoy spending time with.”
In the past ten years, cafes have become increasingly popular in India. The country’s huge young population has quickly taken to the coffee culture.
Coffee stores have spread from major cities like New Delhi and Mumbai to smaller towns. Coffee use has doubled in the last ten years. It is the success of this market that has gained the attention of companies like the American-based coffee chain Starbucks. The company will open its first store in India later this year. Other companies like Lavazza and Costa Coffee are already there.
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