The Giants did win their division this time. They finished the regular season with nine wins. One of those wins was against -- you guessed it -- the New England Patriots.
Commercials: $3 Million and Up
FAITH LAPIDUS: The Super Bowl is the most watched television program of any in the history of TV. Last year, more than one hundred million people watched the game. This represents big business for advertisers. Shirley Griffith tells us about some of the commercials and halftime entertainment for Sunday’s game.
SHIRLEY GRIFFITH: Super Bowl ads are famously funny, inventive and artistic. And they cost a lot. Thirty seconds of television advertising during the game costs more than three million dollars. Super Bowl forty-six broadcaster NBC expects to receive up to three hundred million dollars from advertisers. Several of the ads have already been released on the Internet.
Car commercials take a major share of the advertising action. In one, an overweight dog spends months exercising so he can chase a new Volkswagen successfully. Another commercial shows an Eskimo leaving his home on a sled pulled by dogs. He returns with a new automobile, a Suzuki, with his dogs enjoying the ride.
Some of the advertising this year is filled with sexy images. Actor John Stamos and a beautiful woman fight over yogurt in one ad. In another, race car driver Danika Patrick and fitness trainer Jillian Michaels team up to paint the body of a supermodel. And you can see soccer star David Beckham -- a lot of him -- in an underwear ad for a clothing store.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25