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And it wasn’t just two-wheeled transportation that experienced a boost.
US new car production was stopped during World War Two, to allow those factories to produce airplanes, tanks, and other military vehicles for the war effort.
With the prosperity of peacetime, many Americans visited auto dealerships for the first time in years, to replace that tired family car with something more up to date -- even luxurious.
For many years, popular singer Dinah Shore invited optimistic post-war Americans to take to the highway and see their country in a Chevrolet.
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Post war prosperity also led Americans to replace outdated home appliances, buy a new refrigerator, or a television set.
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ANNOUNCER: “Come closer, sweetheart. Say, I don’t think that’s fair, because we can’t get closer.”
BETTY FURNESS: “Oh, but you could, if you had one of the new Westinghouse television sets with the exclusive Electronic Magnifier that gives you a big close-up image whenever you want it. All you do is turn the Electronic Magnifier knob, and there -- you get the heart of the picture. And see? I’m close enough to say, ‘Hello, good looking!’”
Actress Betty Furness was commercial spokeswoman for Westinghouse.
RONALD REAGAN: “And every Sunday night, General Electric brings you the finest motion picture stars on TV -- the great names in comedy … mystery … romance. Every week, a star, all summer long, on the General Electric Theater.”
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2013-11-25
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2013-11-25