We went to a cash mob planned by a group called Think Local First DC. It works to help the economy in Washington, D.C., grow. Stacey Price is the group’s executive director.
“Local businesses are why people stay in a community. They are the character of our community. They give back to our community. If you look at studies we know that 68 cents to every dollar goes back into the local economy when people spend money at a local business. When you spend money at a chain store, only 37 cents go back into the local economy.”
The rules of the cash mob are simple: go to a local business at a set time, bring $20 and spend it on anything in the store.
The group recently chose Pleasant Plains Workshop, a gallery that sells unique artwork and crafts. Everything in the store is made by local artists like Chris Haughery.
“I love my work and I like showing my work, you know, but I would be more excited about people just being able to see art, you know, just in general, you know, and for me to be a part of that, to be able to add to that I think is really cool.”
Owner Kristina Bilonick says the event was a huge success.
“It’s a win-win, and then the sales are icing on the cake.”
The cash mobs organized by Think Local First, DC have increased sales for local businesses in Washington by 500 percent. And the mob members say the events are so much fun that they look forward to being in one again, and spending their money locally.
最新
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25