These include designers like Kristen Swenson and Erin Derge. The two friends opened Ginger Root two years ago. The store specializes in turning yesterday's fashions into 21st century styles.
Ms. Swenson says there are many creative ways to turn an old piece of clothing into something new and exciting.
“Sometimes you can just get away with hemming something and that’s all it needs. Otherwise, you can hem it, remove the sleeves, take in the waist and that’s good. Or sometimes we'll take dresses and turn them into blouses.”
Ms. Derge says redesigning old clothing is often interesting, sometimes challenging and always fun.
“It’s kind of like sculpture. It sort of feels like that like, you’re kind of chipping away at this fabric, cutting out the damaged parts. It’s kind of fun. It feels kind of like archeology when you open up a jacket and see the way someone else worked on it. It teaches you more about your own craft.”
Turning neckties into bow ties was Mariama Bramble’s hobby. Now it's her business.
Ms. Bramble sells her bowties online under the brand name Brownbelle. She says the fact that they are recycled makes them more marketable.
“I definitely see that people are appreciating something that is a little bit more unique. It's not mass produced, so it's a little bit more special.”
Ginger Root’s Erin Derge agrees. She says the demand for environmentally friendly fashion is increasing. So too is her feeling that she’s making a difference in the industry.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25