The head of a company that operates more than 37,000 restaurants in 117 nations, David Novak agrees. His firm runs Pizza Hut and Kentucky Fried Chicken restaurants around the globe.
"Look at China for example. There are 300 million people in the consuming class in China. Most experts say in eight years it will be 600 million," Novak said. "So there is a tremendous tail wind just in terms of population growth in these countries."
Novak says his company is also placing "big bets" on India and Russia, while working to expand in Brazil, Vietnam and some African nations, even though some other analysts say there may be faster economic growth in smaller emerging nations like Mexico, Indonesia, South Korea and Turkey.
While BRIC countries have the respect and attention of business leaders, the co-director of the BRICS Research Group, University of Toronto Professor John Kirton, says these major emerging nations want to convert their economic gains into greater political influence.
"This is really a wake-up call for the West and Japan," he said. "I think we will see from Delhi, this is not just an idle threat."
Kirton says the BRICS are fed up with Europeans and Americans always taking the top post at the World Bank and the International Monetary Fund. He says the major emerging nations have the financial clout to start their own global financial institutions and pick a new generation of leaders.
Skeptics say the BRICS may share skills in manufacturing and exporting, but are so diverse in culture, language and politics that it will be difficult for them to unite and form effective international institutions. But Kirton says they are united by their annoyance at an established order that gives them too little respect.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25