David Meltzer, senior vice president of International Services at the American Red Cross, says coordinated community engagement is essential to make the plan work.
“It starts at the government, often the head of state publicizing community health days," he says. "There is use of traditional media, social media, organizing entertainment venues to bring the people out from their homes and into the community and in many countries it is utilizing community-based organizations, in particular the Red Cross and the Red Crescent or often the neighbors of the mothers. And they go door to door encouraging the mothers to bring their children out to the vaccination posts.”
But funding is down, says Kathy Calvin, CEO of the United Nations Foundation, another partner in the inoculation initiative. She says an additional $112 million is needed to achieve the global measles and rubella goal by 2015.
“We need everyone, from world leaders to individuals to step up their commitment to stop measles and rubella, if we are going to meet our goal.”
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25