“American people like impact, impact design," she said.
Impact design is the specialty of The Naja. She creates 3-D nails using unconventional objects, like hair extensions, paper clips and even staples. The Naja has decorated the nails of stars like Lady Gaga. She says celebrities made nail art mainstream.
“Nail art is really for every woman. It’s like the new lipstick. Everyone is using their nails as their accessory," said The Naja.
The obsession with decorated nails has become big business.
“I actually have made more money than I ever have the entire time of the recession," she said.
Business is also booming at OPI.
“It’s tremendous. I mean our sales have been double digit growth for the past five years," said Suzi Weiss-Fishmann.
Many consumers say when money is tight, it's much easier to spend $5 to $10 on nail polish than on something more expensive.
“If you’re trying to get a new outfit or a new accessory or something, it’s probably going to be more expensive but you can just spice up your look with the nail polish thing, with these things, for a way cheaper price," said Kathryn O’Sullivan.
Kathryn O’Sullivan and her friend Samantha Berendt are college students. They decorate their nails at home with a variety of inexpensive colors and do-it-yourself nail art sold at stores.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25