Executive Colin Grannell of long-time Olympic sponsor Visa believes in the so-called ‘halo effect,’ and says he can see its impact on his millions of customers.
“When they see our brand and the Olympic Games, the Olympic Rings, together we know, in terms of research, that they feel quite empowered by that. It’s the ‘feel good’ factor. And then they feel better about Visa, and, over time, they’ll use their Visa card more. And we can measure that, and we do, and it works,” said Grannell.
But there is no guarantee of a ‘halo effect’ of increased tourism and trade in future years, and many past Olympic cities have not had one.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25