Odake believes innovation is another advantage. He says the company studies its clothing with the eyes of an engineer.
"We approach the basic product and then we try to improve it every year, similar to the car manufacturer trying to improve the make of the car. So that’s the approach that we have, which is quite different from, I think, the other brands."
That Japanese engineering is what brought shopper Irme Chan to Uniqlo. She purchased one of the company’s signature products; its "Heattech" thermal underwear.
"Owned it for years. Have to keep buying it because my sister or my family will steal it," says Chan, who likes the quality and value here compared to similar stores.
That combination could give Uniqlo an edge in a slow economy, according to retail sales consultant Patricia Pao.
"Fundamentally, we are a nation that is born to shop," says Pao. "You can only restrain yourself for so long. People are going to buy things that are of good value. They’re not going to buy things just because they’re cheap."
Uniqlo USA CEO Odake wants to eventually open 1,600 stores in the United States, almost twice the number of Uniqlo outlets in Japan.
最新
2013-11-27
2013-11-27
2013-11-27
2013-11-27
2013-11-27
2013-11-27