Margie Newman says quick response codes are big news at this year’s festival. The codes turn URLs and text into barcode-like images that can be scanned using a mobile phone or a QR code reader.
MARGIE NEWMAN: “It looks like a scanning device like when you’re at the grocery store but it’s a square. A lot of people aren’t quite using QR codes for marketing just yet in mainstream. But you’re seeing a lot of it here. It’s very hot this year.” Cloud computing is also expected to be a hot topic this year, as is group messaging. The five-day festival runs through March fifteenth. Hundreds of events are planned each day. They include speeches by some of the world’s leading technology industry experts, hands-on training workshops and many group discussions.
MARGIE NEWMAN: “Without a doubt I would say South by Southwest Interactive is the place to be if you are into digital new media. You don’t want to miss it. And in fact, part of it is just being able to say you were here makes you one of the cool kids, even if you didn’t go to one panel. Just having the badge that says you were here kind of makes you worth your salt if you’re part of the new media landscape.”
And that's the VOA Special English Technology Report, written by June Simms. Transcripts, MP3s and podcasts of our reports are at voaspecialenglish.com. We're also on Facebook and Twitter at VOA Learning English. I'm Steve Ember.
最新
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25