Louis Lataif spent twenty-seven years in the car industry at Ford. Now he is dean of the School of Management at Boston University.
LOUIS LATAIF: "It's Toyota's biggest such recall. It's voluntary incidentally, it's not mandated. So, in that respect, they are doing something fairly bold, namely, taking the hit of shutting production and correcting the vehicles that are in inventory on which they have stopped sales."
A recall late last year involved floor mats that Toyota said could cause the accelerator to get stuck. One of the vehicles in the floor mat recall was the Prius, the world's top selling hybrid.
Now American officials are investigating the brake system on the twenty ten Prius. The Transportation Department says it has received more than one hundred twenty reports, including reports of four crashes.
Toyota says it found a software problem that could briefly affect the "feel" of the anti-lock brakes on rough or slippery roads. It says it fixed the brake problem last month.
But a growing number of legal cases claim Toyota knew for a long time about the sudden acceleration issue with other vehicles. The problem reportedly has led to more than eight hundred crashes and nineteen deaths in the past ten years. Congress is preparing for hearings.
Greg Bonner is a marketing professor at Villanova University. He says to regain trust, Toyota will have to make public everything it knows about the problems and show it accepts responsibility.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25