Steve Langerud says employers, too, should change their search methods. They should think harder about the skills they really need to help their organization reach its goals.
STEVE LANGERUD: "Because at the end of the day, its still about getting the right people in the right place at the right time and then keeping them."
Ben Kirshner is the founder and chief executive of a media marketing company based in New York called Elite SEM. SEM is search engine marketing. His company's job is to help businesses improve their websites and search engine results.
Ben Kirshner says when his company is searching for candidates for new positions, it first looks within. It considers existing employees. After that, he says, social sites can be valuable for finding new people.
BEN KIRSHNER: "Twenty-five percent of our new hires come from social media. Seventy-five percent typically come from word of mouth."
In other words, three out of four people are found based on recommendations from others.
Elite SEM uses sites like Facebook, Twitter and LinkedIn to learn about job candidates. LinkedIn is a networking site for professionals, so users might be more careful about what they say.
Mr. Kirshner says a site like Facebook can also provide a lot of information -- good or bad -- about a person. So pay attention to what you put on the Internet and what others put online about you.
And that’s the VOA Special English Economics Report, written by Mario Ritter. Next week, more about searching for a job online. I’m Steve Ember.
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2013-11-25
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2013-11-25