In that sense, the work seems a lot like old-fashioned public relations, but in cyberspace.
But what if clients are the target of lies or maybe an organized effort to harm their reputation? Then WebiMax would use its legal team to try to have the comments removed.
KEN WISNEFSKI: “We realized pretty early on that it wasn’t going to just be a marketing function, that there also needed to be a legal function involved with it. And marrying the two together is what really has impact and makes this successful.”
In the United States, not all speech is protected by the Constitution. And even if the comments are true, the threat of a costly legal fight may be enough to get them removed.
Ken Wisnefski thinks the legal side of reputation management is only going to grow. He says WebiMax is profitable and expects ten to fifteen million dollars in revenue this year.
Clients of companies that manage reputations can pay thousands of dollars a month or as little as a hundred dollars a year. But here is some free advice.
KEN WISNEFSKI: "If you’re not paying attention or at least monitoring what’s being said about you online, you’re making a mistake because other people are paying attention to that."
And that's the Economics Report in VOA Special English. You can read and listen to more business news online at voaspecialenglish.com. I'm Mario Ritter.
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