Levi Strauss partnered with a clothing maker named Jacob Davis. Davis had invented a process for making rivets for jeans. These little metal connectors helped hold the pieces of cloth together to make the jeans stronger.
In eighteen seventy-three, the government gave Strauss and Davis a patent for their invention. That meant no one else could legally copy it without their permission. They began producing what they called “copper-riveted waist overalls.”
In nineteen twenty-eight the Levi Strauss company registered the word “Levi’s” as a trademark for their product.
The Smithsonian’s National Museum of American History in Washington has one of the oldest known pairs of Levi’s.
Writer James Sullivan published a book called “Jeans: A Cultural History of an American Icon.” In it, he says jeans represent two American values, creativity and rebellion.
Cowboys wore jeans in the old Wild West. In the nineteen fifties, people saw famous Hollywood actors like James Dean and Marlon Brando wearing jeans in movies.
Today jeans come in blue but also lots of other colors and in many styles and in all prices. Some designers charge three hundred dollars or more for a pair of jeans.
Some people like to buy jeans that look fresh and new. Others like to buy new jeans that are torn and look old. What kind of jeans do you like? Tell us at voaspecialenglish.com.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25