Nixon had suffered a knee injury and had spent time in the hospital before the first debate. He had lost weight as a result, and looked skinny and unhealthy. Kennedy had been campaigning in California. He arrived at the debate looking healthy, fit and suntanned, although the broadcast was in black-and-white.
People who listened to that first debate on the radio largely felt Nixon had performed better. But those who watched the debate on television were influenced by what they saw in addition to what they heard. Professor Eidenmuller says those who watched the debate were more likely to feel that Kennedy had won.
MICHAEL EIDENMULLER: "So mediums do matter."
(MUSIC)
SHIRLEY GRIFFITH: There are many rhetorical methods and devices that can add to good speech. These often have Latin or Greek names.
For example, anaphora is when a speaker repeats the same words at the start of sentences or phrases that follow each other. Hillary Clinton, then the first lady, used anaphora in her speech at the Democratic National Convention in nineteen ninety-six. Notice her use of the phrase "it takes."
Hillary Clinton addresses the Democratic National Convention in Chicago, in 1996 while she was first lady of the United States
HILLARY CLINTON: “To raise a happy, healthy and hopeful child, it takes a family; it takes teachers; it takes clergy; it takes business people; it takes community leaders; it takes those who protect our health and safety. It takes all of us.”
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