A visit to a book fair showed Patricia Ruth that she did not have to depend on traditional publishers.
PATRICIA RUTH: “I saw that there was so much going on with self-publishing and empowering authors. You know, I felt it was very doable.”
SHIRLEY GRIFFITH: The first step was to discover how to do it.
PATRICIA RUTH: “It’s easy to start as just Googling the word self-publishing, and you’ll see that there is quite a number of companies that do provide self-publishing services. It’s really very simple.”
One company that provides self-publishing services is CreateSpace, a part of Amazon.com. Libby Johnson McKee is the managing director of CreateSpace.
LIBBY JOHNSON McKEE: “One of the key challenges for authors is coming up with their cover. We’ve created a tool called a cover creator which allows you to use some of our preformatted templates to create your own cover. Once your title is finished and ready for production, we then produce that book, print on demand.”
Print on demand avoids the problem of printing more copies of a book than an author can sell. But Patricia Ruth says marketing a book is often more difficult than writing it.
PATRICIA RUTH: “My recommendation is to start local. In my community, my local bookstore has a table for local authors. So it’s a matter of getting them to pick your book, maybe do a book signing. I did one. You want to write a press announcement and send it to local radio, TV and newspapers.”
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25