segment

. People are probably buying their own

broadband connections

and accessing it from their own devices rather than going to common service points."This growth in Internet use has also led to an increase in online businesses.

Deepinder Goyal owns Zomato.com. His website provides information about restaurants and activities across India. Mr. Goyal got the idea for Zomato while working at a

con nightlife sulting firm

three years ago. He and his coworkers kept restaurant menus in their office so they could order lunch from different places.

DEEPINDER GOYAL: "We scanned these menu cards and put them online. So starting an Internet venture was actually an experiment and it

worked out

really well and currently we are getting around two million people just looking up menu cards on our website every month." Zomato now provides information on more than seventeen thousand restaurants across India. It covers areas from the Dehli national capital region to Mumbai, Bangalore and Chennai.

Deepinder Goyal says the growth in Internet use at home has been good for business. Zomato used to depend mostly on business people -- or "corporates" -- going online at work.

DEEPINDER GOYAL: "So earlier we used to see that around fifty to sixty percent of our traffic used to

spike

at lunches on weekdays. That was due to corporates accessing our website when they used to order lunch. And right now, weekends are also very heavy traffic for us."