Africa Attracting Technology Firms
August 26,2013
The 10-inch model of Samsung Electronics Company's new Galaxy Tab 3 series tablet computer. Such devices are growing in popularity in Africa.
Africa is not only a growing market for hi-tech products, but may soon be a base for a lot more hi-tech companies. The continent is expected to see growing competition to meet the needs of its rising young and middle class populations.
DHL calls itself the “logistics company for the world,” providing transportation via rail, road, sea and air. And Company officials see Africa as a place where its business can boom. For that to happen, though, more international companies will need to invest in the continent and base their operations there.
DHL’s Sumesh Rahavendra sees that happening. That’s one of the findings from a recent global technological conference sponsored by his company.
“There’s quite a bit of evidence to that in terms of global companies starting to set up base in Africa. If you look at the likes of SAP or IBM or Hisense, which is the Chinese company, all of them are setting base in Africa and looking at how specifically they can cater to the Africa market while being in Africa, as against getting to the African market while being in Europe or the Middle East.”
Rahavendra is the company’s head of marketing for sub-Saharan Africa.
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2013-11-25
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