Discounts Boost US Holiday Sales

December 27, 2011

American consumers may be feeling a little more upbeat about the economy. The nation's Consumer Confidence Index rose almost 10 points in December to 64.5, the highest level since April. The renewed optimism appears to be in line with this year's holiday shopping trends - with consumers giving retailers something to smile about

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Deep discounts and extended holiday hours drew big crowds to shopping malls this year. And with Christmas falling on a Sunday, shoppers were back in number for what retailers called "Mega Monday".

Experienced shoppers say it's the best time of the year for bargain hunters. "Yeah, I usually shop the last or the day after Christmas because that's when I can get all the bargains and a lot of the things I get, I can save for next year," one woman said.

The National Retail Federation projects a 3.8 percent increase in holiday sales -- up a full percentage point from its orginal forecast.

Retail analyst Lori Wachs says that amounts to a $469 billion shot in the arm for the U.S. economy.

"People are feeling good and out shopping and that should start to bode well for things to come," Wachs said.

Retail experts say shoppers can expect to see hefty discounts for the rest of the year as retailers clear their inventories. The National Retail Federation's Mike Gatti says the week after Christmas typically accounts for about 10 percent of holiday sales.