Pop Goes Viral in 2010
24 December 2010
Lady Gaga poses in the photo room at the 2010 MTV Video Music Awards in Los Angeles
Pop music went viral in 2010, flourishing in cyberspace while downloads stagnated and CD sales continued to plummet
.
Released late in 2009, Lady Gaga's "Bad Romance" reached second place on the
Billboard">Billboard Hot 100 Pop Singles
Chart, while earning a Grammy Award nomination for Best Female Pop Vocal Performance. More significant, however, was the accompanying video. The surreal five-minute clip has to date attracted 319 million views on YouTube…and it's far from the year's most-watched music video.
Justin Bieber
That honor goes to Justin Bieber, a 16-year-old Canadian singer whose mother kick-started his career by uploading his home performances on the internet. Today, he's become a global teen-pop phenomenon with two Grammy nominations - including Best New Artist - and the single most-watched video on YouTube. "Baby," featuring rapper Ludacris, has to date received 411 million views, proving beyond a doubt that music marketing has entered a new age.
Social media
Rihanna's "Music Of The Sun" CD
The importance of so-called "social media" in connecting artists with the public was underscored in December, when
Billboard
Magazine introduced a new chart. The "Social 50" ranks acts based on their activity in such outlets as YouTube, MySpace, Facebook, and Twitter. The first winner was Rihanna, who left memories of her 2009 beating at the hands of Chris Brown far behind in the new year. The young native of Barbados enjoyed four chart-topping singles in 2010, bringing her career total to nine.
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