Indian chat app Hike faces an uphill battle to catch up with WhatsApp, the world’s most popular messaging service owned by social network Facebook. But founder Kavin Bharti Mittal says one new feature is proving popular with users across the developing world.
印度聊天应用Hike要赶上社交媒体Facebook旗下、全球人气最高的信息服务WhatsApp,还得经历一番艰苦战斗,但其创始人凯文巴蒂米塔尔(Kavin Bharti Mittal,上图)表示,事实证明,一个新功能正受到发展中国家用户的欢迎。
“It came out of an insight that data [in India] is expensive,” he says of Hike Direct, a service added to the group’s main app in October that lets users swap files such as music and video at high speeds without having to be online.
他在谈到Hike Direct时表示:“它源于(印度)数据通信很贵这个认识。”Hike Direct是该集团去年10月为其主要应用新增的一个服务,让用户在不用上网的情况下高速交换音乐和视频等文档。
India has about 400m internet users, most of whom use the internet via mobile devices. Roughly 250m now own smartphones but even those with expensive devices often save money by rationing data use or turning connections off.
印度大约有4亿互联网用户,其中大多数通过移动设备使用互联网。约2.5亿人现在有智能手机,但即便是那些有昂贵设备的人也往往为了省钱而定量使用数据或者断开网络连接。
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