[科技前沿]微软成功与雅虎合作挑战谷歌_科技

[科技前沿]微软成功与雅虎合作挑战谷歌

对互联网领域来说，这无疑是件重大的事情。微软和雅虎终于达成了就网络搜索和广告合作方面为期10年的协议。本次合作是在7月29日周三公布的，虽然没有想象中那样神圣，但对网联界巨头——谷歌公司来说，无疑是个很大的挑战。

Microsoft and Yahoo! strike a long-awaited deal

USERS will probably not notice all that much. But the deal may be seen one day as a significant event in the internet industry. Microsoft and Yahoo!, the world’s biggest software firm and its leading online portal （入口）respectively, have reached a deal for a ten-year web search and advertising partnership after years of speculation about a tie-up. The combination, which was announced on Wednesday July 29th, is not as far-reaching as originally envisaged（想象，设想）. But it is likely to create a serious rival to Google, the online giant that dominates both of these markets.

The agreement is supposed to help both parties overcome their most pressing problems. Microsoft will increase significantly the use of its search service, called Bing, and its platform to serve online advertisements. Yahoo! will use both of them on its websites. The web portal, for its part, will be able to cut costs and increase revenues. Yahoo! will no longer have to invest millions in its search and advertising technology. It will also get more money for the ads placed next to its search results. Carol Bartz, Yahoo!'s boss, said that the tie-up “comes with boatloads of value” for her firm.