Even Disney's managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail (单轨车), and take up any of the 100 jobs that make the entertainment park come alive. The managers agree that this week helps them to see the company's goals more clearly.
All these efforts to serve the public well have made Walt Disney Productions famous. Disney is considered by many as the best mass service provider in America or the world. As one long璽ime business observer onyce said, “How Disney treats people, communicates with them, and rewards them, is in my view the very reason for his fifty years of success…I have watched, very carefully and with great respect and admiration, the theory and practice of selling satisfaction and serving millions of people on a daily basis, successfully. It is what Disney does best.”
1. The first day they come to Disney parks, all new employees ________.begin as ticket takers
B.must learn several jobs
C.begin by receiving onthejob training
D.have already attended Disney University
2. The main goal of the Disney employees is to ________.learn all parts of the business
B.keep their important guests happy
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