曾经宣称绝不出售人造钻石的De Beers推出人造钻石品牌_时事

曾经宣称绝不出售人造钻石的De Beers推出人造钻石品牌

大家都知道那句广告词：“钻石恒久远，一颗永流传”。天然钻石非常稀有珍贵，世界最大钻石珠宝商戴比尔斯（De Beers）曾发誓永远不会出售人造宝石，但如今却在做自己过去所不齿的事情：制造并出售人造钻石。该公司表示：虽然人造钻石不能恒久远，但是此时此刻完美就够了。

The world's largest diamond miner is doing the unthinkable: Selling stones produced in a laboratory.

世界最大钻石开采商正在做一件难以想象的事情：出售实验室环境中制造出来的钻石。

De Beers launched a new jewelry brand last Tuesday that features synthetic diamonds, a major reversal for a company that had implored consumers to stick with "real" stones.

戴比尔斯上周二发布了一款新的珠宝品牌，产品主打人造钻石。这家公司之前一直恳求消费者坚持购买“真正的”钻石，如今，他们的经营战略出现重大转折。

The brand, called Lightbox, will offer synthetic diamonds at a fraction of the price it charges for stones pulled out of the earth. De Beers framed the move as a response to consumer demands.

这一名为“灯箱”的珠宝品牌将提供人造钻石，价格仅为天然钻石的一个零头。戴比尔斯称此举是为了满足消费者的需求。

"Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren't getting: affordable fashion jewelry that may not be forever, but is perfect for right now," said De Beers CEO Bruce Cleaver.