Compare with the past, people pay more attention to the TV instead of reading magazines. Nowadays TV plays a more and more important and comprehensive role in our life. The TV is with incomparable strength completely changed man's life. TV affects a person's behavior habits, mainly through direct and indirect two roles.
与过去相比,人们更注意电视而不是阅读杂志。现在电视在我们的生活中起着越来越重要的角色。电视这无可比拟的力量完全改变了人的生活。电视主要是通过直接和间接两个方式来影响一个人的行为习惯。
Direct role. Through the medium of television image, color, light, sound, music etc. transmission symbols to create a virtual human world. In daily life, our behavior habits except own learning outside, still can use the word "listen", "see" intuitive feeling, more vivid feel life. Like a TV broadcast "KFC inside", “McDonald's" ads, it is through the use of bright-colored color, make a beautiful picture, remind children even adult's appetite. Let children can see in the M, or the "grandpa", and blurt out "I want to eat McDonald's/KFC. Not only the children, but also adults are easily to be attracted by the ads from the TV. When you see on television in sport brand advertising, because it conveyed by the kind of advertising charms. That in shopping would heed these brands, even if you don't buy will also go in to see. This is the special charms of TV’s ads.
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