万斯·帕卡德在他的著作《隐藏的说服者》当中说:像香体喷雾一类的货架商品,如果用红色的包装,就更容易让女性购买;相反地,他又说,男性更容易被蓝色包装的商品吸引。
If a man does pick a red, Packard claimed, it will be an orange-red, while women seem to prefer “cool” reds.
帕卡德说:即使一个男性真的选择了一款红色商品,那这也会是一件橙红色的商品,而女性更倾向于“冷色调”的红色。
Me, I have recently noticed that many, many products aimed at men will come in a black or gray package, almost as if to say, “If you’re a man, you demand serious, no-nonsense products.” (And women don’t?).
而我呢,我最近发现,很多针对男性消费者的商品都会用黑色或灰色的包装,简直就像是在说:“如果你是个男人,你就应该要这种严肃的、不开玩笑的商品。”(而女性就不是?)
The big question is: do the sexes like these colors because they were taught (brainwashed?) to do so by their parents and societies, or by a shadowy patriarchy? Or is there something more fundamental, even genetic, at work in our color preferences?
现在主要的问题是:两性分别喜欢这些颜色到底是因为父母、社会、亦或是潜移默化的父权体系教他们这么做的(被洗脑了)?还是说,在我们的颜色偏好这件事上,有一些更基础的、甚至是基因层面的因素在起作用?
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