What is the psychology behind someone's favorite color?
从心理学上讲,我们为什么有最喜欢的颜色?
来自心理学学生 @David Lincoln Brooks 的回答:
1. Race
种族
Art teacher and color theorist Josef Albers once conducted an experiment with his students.
艺术老师兼色彩理论家约瑟夫·阿波斯曾经用他的学生们做过一个实验。
He first asked them to paint a canvas with swatches of their favorite colors. Then he hung the results on the walls accompanied by a photograph of each student.
他首先让学生们在画布上用自己最喜欢的颜色画些色块。然后,它把这些作品挂在了墙上,并在每一个作品旁边放上了对应学生的照片。
An interesting pattern soon became apparent: people most liked the colors of their own bodies.
这时,出现了一个很有趣的结果:人们基本都更喜欢自己身体上的颜色。
Blue-eyed people were smitten with shades of blue. Blondes taken with yellow hues. Redheads were fascinated by various russet shades. Dark-skinned people with browns and olives.
蓝眼睛的人对蓝色完全没有招架力。金发的人喜欢黄色系。红发的人则对各种红褐色着迷。深色皮肤的人喜欢棕色和橄榄绿。
2. Gender
性别
Vance Packard, in his famous book THE HIDDEN PERSUADERS, said that store products— like boxes of detergent—- will sell better to women if they are packaged in red; conversely, he said, men are most attracted to store products packaged in blue.
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