The Federal Trade Commission, the top US consumer protection authority, ended its investigation of Google’s search business this week, without sanctions. The FTC has made the right call. Regulators in Europe should follow suit.
美国最主要的消费者保护机构联邦贸易委员会(FTC)本周结束了对谷歌(Google)搜索业务的调查,没有开出任何罚单。FTC的决定是正确的,欧洲的监管机构应当效仿。
Google has a durable advantage over its competitors in search, which it is leveraging to expand into new businesses – most notably shopping. This fits a pattern set by some forms of anti-competitive behaviour. But the reason for Google’s advantage, and how it is leveraging it, matters. The search engine with the most users has the most data about users, data that can improve search results, so attracting still more users. The traffic in turn leads to profits, and therefore investment, allowing further improvements. The key feature of this cycle is not coercion but a better product.
较竞争对手而言,谷歌在搜索领域具有长期的优势,它正在利用这种优势开拓新业务——尤其是购物。这具备某些“反竞争行为的特点。但重要的是谷歌握有优势的原因以及它利用优势的方式。该搜索引擎拥有最多的用户、以及最多的用户数据,这些数据能够改善搜索结果,从而吸引更多的用户。流量进而又带来利润和投资,令谷歌进一步改进技术。这一循环的关键特征不是强制用户使用,而是向用户提供更优秀的产品。
【谷歌无垄断】相关文章:
★ 兔子和狐狸
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15