意大利服装品牌“贝纳通”近期在巴黎公布了一系列主题为“摈弃仇恨”的广告,让互有矛盾的各国领导人通过影像合成的方式接吻,以宣扬宽容与和平。这些合成的照片包括奥巴马与查韦斯、阿巴斯与内塔尼亚胡、默克尔与萨科奇等对立国的领导人。在该广告活动的网站声明表示,摈弃仇恨这个理念让我们意识到,爱和恨之间的距离其实没有我们想象的那么遥远,这二者总是处于一种不稳定的平衡状态;而此次广告活动就是要对这种平衡状态进行调整:抛弃仇恨。
At first, the images are shocking. President Obama planting a kiss on his Venezuelan counterpart Hugo Chavez, Mahmoud Abbas embracing Benjamin Netanyahu, German Chancellor Angela Merkel smooches French President Nicolas Sarkozy, her nation’s economic rival.
These images aren’t the latest political scandal. They’re a new ad campaign from Italian clothing company United Colors of Benetton called “Unhate.”
The images are digitally manipulated but they send a pointed message. The newly unveiled UNHATE Foundation seeks to promote a culture of tolerance and combat hatred around the world, the company said in a news release.
The campaign was launched in Paris.
“Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think,” the campaign’s website said. “Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.”
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