Ikea has repeatedly asked people not to play hide-and-seek in its stores. And yet people keep organizing massive, thousand-person games at Ikea.
宜家多次请求人们不要在店里玩捉迷藏,然而人们依然在宜家组织大型的千人游戏。
The first evidence of this trend dates back to 2017, when a Belgian blogger named Elise De Rijck coordinated a hide-and-seek meet-up at her local Wilrijk store to celebrate her 30th birthday.
这一趋势最早可追溯至2017年,当时一位比利时博主伊利斯·德里克为了庆祝她30岁的生日,在当地的宜家维尔里克店组织了一场捉迷藏聚会。
She created a Facebook group and invited her friends—but soon, thousands of people had joined the group.
她在脸书上创建了一个群组,并邀请了她的朋友,但很快上千人加入了这个群组。
Ikea Belgium got wind of the plan and instead of squashing it, offered Ikea's full support, including extra staff and security to host the event.
宜家比利时分公司听说了这个计划,但并没有制止这一活动,还提供了全力支持,安排了额外的工作人员和安保人员来举行这一活动。
From the photos that still circulate online, the event was a riot, replete with people hiding under bins and beds all over the store.
从网上流传的照片来看,这场活动简直一团乱,人们躲在门店各处的垃圾箱或床下。
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