Japanese auto makers said prospects in China were finally improving, having unveiled measures to win back market share that fell amid tensions between Beijing and Tokyo.
日本汽车制造商说,中国市场的前景终于有所改善。这些公司纷纷公布相关措施,力图收回它们在中日关系紧张时期失去的市场份额。
But analysts said it will take more than marketing quick fixes to stem the decline in popularity of Japanese brands in the world's biggest car market, which they said predated the recent territorial dispute over islands in the East China Sea. The spat unleashed protests and prompted consumers to shun Japanese products.
但分析人士说,要想改变日系车在中国这个全球第二大汽车市场上受欢迎程度日益降低的局面,仅靠迅速实施一些补救措施是不够的。这些分析人士说,在中日间针对东中国海(East China Sea, 中国称东海)争议岛屿爆发争端前,日系车在华受欢迎程度就已经出现下降。中日领土争端不仅引发了抗议活动,还促使中国消费者抵制日本产品。
To remain leading players in a cutthroat market, Japanese auto makers and their Chinese joint-venture partners must increase the pace of new model introductions and connect better with Chinese consumers, analysts said.
分析人士说,要想继续在中国这个竞争激烈的市场上保持领先地位,日本汽车制造商及其中国合资伙伴必须加快推出新车的步伐,并与中国消费者保持更好的关系。
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