The future of advertising 广告产业的未来_BBC

The future of advertising 广告产业的未来

随身英语 The future of advertising 广告产业的未来

现代社会中，广告信息随处可见，这一产业的未来会有哪些改变？我们是否会迎来这样的一天：当人们走在城市的街道上时，一抬头就能看到映射在天空中高达200米的广告影像？跟随《随身英语》探讨并展望这项可能彻底改变人与广告间关系的新科技。

课文内容 Vocabulary: Advertising 词汇: 广告业 Imagine a future where our streets are filled with ads 200m tall; where billboards change before our eyes to give us personalised messages; and where companies track our every move as we walk through a city, pinging our phones with special offers as we near their shops.

In fact, all of these forms of advertising are already being tested. Let's take the first of these ideas. Back in 1982, science fiction movie Blade Runner envisaged a futuristic cityscape where giant adverts stretched the full height of skyscrapers. And UK company Lightvert are now doing something very similar; with one crucial difference.

Instead of making immense physical adverts, their commercials are beamed straight into consumers' eyes. They do this by attaching a strip of reflective material onto a building and projecting an image onto it. This image then 'bounces' out into the world. When you pass directly in front of the image, you see it. It appears to be huge and suspended in mid-air, but others can't see it – it's only visible from one location. Lightvert claims this form of advertising is unobstrusive and can "unlock" large amounts of "high-value advertising real-estate".