阿里巴巴拟成立欧洲办事处吸引当地商家_时事

阿里巴巴拟成立欧洲办事处吸引当地商家

Chinese ecommerce company Alibabawill open officesacross Europe in an effort to attract more sellers to the platform, in the first big initiativesince the company appointed Michael Evans as president.

为了吸引更多商家入驻，中国电商平台阿里巴巴(Alibaba)将在欧洲各地开设办事处。这是阿里巴巴在任命迈克尔埃文斯(Michael Evans)出任总裁后采取的第一项重大举措。

Alibaba will open so-called “embassies in Italy, France and Germany, with a view to positioningthe company as the “gateway to China for European merchants.

阿里巴巴将在意大利、法国和德国开设所谓“大使馆，希望将自己定位于欧洲商家“进入中国市场的门户。

“In the past, it was really only multinationals that could afford to sell their productsinternationally. But in the last 10 years, much has changed, Mr Evans said, describing themission as enabling “the world to sell to China, and to help China to sell to the world.

“过去，只有跨国公司才有实力在国际市场上销售自己的产品。但过去十年，这一局面发生了很大的改变，埃文斯说。他把阿里巴巴的使命描述为“让世界能卖产品给中国，帮中国把产品卖给世界。

Mr Evans pointed to projections that China’s middle class would grow from 300m to 500m inthe next decade. “This middle class consumer wants authentic, high-quality internationalproducts, he said.