[ar:MP3 同步字幕版(英音)]
[ti:Wanted: a Large Biscuit Tin]
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[00:01.51]Lesson 26
[00:03.81]Wanted: a large biscuit tin
[00:13.48]Who won the prize for the biggest biscuit?
[00:18.81]No one can avoid being influenced by advertisements.
[00:23.11]Much as we may pride ourselvs on our good taste,
[00:26.53]we are no longer free to choose the things we want,
[00:29.82]for advertising exerts a subtle influence on us.
[00:34.69]In their efforts to persuade us to buy this or that product,
[00:38.91]advertisers have made a close study of human nature
[00:42.68]and have classified all our little weaknesses.
[00:47.10]Advertisers discovered years ago that all of us love to get something for nothing.
[00:53.00]An advertisement which begins with the magic word FREE can rarely go wrong.
[00:59.59]These days, advertisers not only offer free samples,
[01:04.08]but free cars, free houses, and free trips round the world as well.
[01:11.32]They devise hundreds of competitions which will enable us to win huge sums of money.
[01:17.87]Radio and television have made it possible for advertisers
[01:22.05]to capture the attention of millions of people in this way.
[01:26.77]During a radio programme, a company of biscuit manufacturers
[01:31.29]once asked listeners to bake biscuits and send them to their factory.