One reason for the popularity of swing music was the growing power of radio during the nineteen-thirties.
Radio had already proven in earlier years that it could be an important force in both politics and popular culture. Millions of Americans bought radios during the nineteen-twenties. But radio grew up in the nineteen-thirties.
(MUSIC: Singing Sam sings “Reminiscing”)
SINGING SAM: “Howdy, Folks. Yes, it is your old friend Singing Sam, so let’s just settle back and reminisce a bit, what you say, huh?”
(MUSIC: Frank De Vol: “On the Radio”)
Producers became more skillful in creating programs. And actors and actresses began to understand the special needs and power of this new electronic art form.
Swing was not the only kind of music that radio helped make popular.
(MUSIC)
The nineteen-thirties also saw increasing popularity for traditional, classical music by Mozart, Beethoven, Brahms, and other great composers.
In nineteen-thirty, the Columbia Broadcasting System, CBS, began a series of concerts by the New York Philharmonic Orchestra on Sunday afternoons. The next year, on Christmas Day, the National Broadcasting Company, NBC, began weekly opera programs from the stage of the Metropolitan Opera in New York.
(MUSIC: Toscanini conducts NBC Symphony in Brahms)
In nineteen-thirty-seven, NBC asked Arturo Toscanini of Italy to lead an orchestra on American radio. Toscanini was the greatest orchestra leader of his day. Millions of Americans listened on Christmas night as Toscanini and the NBC Orchestra began playing the first of ten special radio concerts.
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