(SOUND: Maxwell House Radio commercial)
GRACIE ALLEN: “Another cup of Maxwell House coffee, George?”
GEORGE BURNS: “Sure, pour me a cup, Gracie.”
GRACIE ALLEN: “You know, Maxwell House is always good to the last drop.”
GEORGE BURNS: “And that drop’s good, too.”
ANNOUNCER: “For America’s Thursday night comedy enjoyment, it’s George and Gracie. And for America’s every day coffee drinking enjoyment, it’s Maxwell House. Today, more Americans buy and enjoy Maxwell House than any other brand of coffee at any price.”
(MUSIC)
Nearly half of the nation's independently-published newspapers either stopped publishing or joined larger companies during the nineteen-thirties. By World War Two, only one hundred-twenty cities had competing newspapers.
Weekly and monthly publications faced the same problem as daily newspapers -- increased competition from radio and films. Many magazines failed. The two big successes of the period were Life Magazine and the Reader's Digest.
“Life” had stories for everyone about film actors, news events, or just daily life in the home or on the farm. Its photographs were the greatest anywhere. Reader's Digest published shorter forms of stories from other magazines and sources.
(MUSIC)
Most popular books of the period were like the films coming from Hollywood. Writers cared more about helping people forget their troubles than about facing serious social issues. They made more money that way, too.
最新
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25