Lessons in Small Business Survival
25 June 2012
Young diners enjoy a meal at the Primo Family Restaurant in Alexandria, Virginia
CHRISTOPHER CRUISE: Welcome to THIS IS AMERICA in VOA Special English. I’m Christopher Cruise.
FAITH LAPIDUS: And I’m Faith Lapidus. Many small, family-owned businesses in the United States are struggling to survive. Along with the sluggish economy, they face competition from big box chain stores and restaurants. This week on our program, we visit a Washington, DC area hardware store, drugstore and restaurant and learn how they are competing successfully for customers.
(MUSIC)
CHRISTOPHER CRUISE: The restaurant business is very competitive in the United States and many people choose to eat out at well-known chain restaurants. So how are small, family-owned restaurants making ends meet? We visited Primo Family Restaurant in suburban Washington. It is an example of a small, family-owned operation where business is booming.
FAITH LAPIDUS: It is another busy day at Primo Family Restaurant -- a popular dining spot in Alexandria, Virginia for more than twenty-five years. C.A. Savoy says he does not like the atmosphere or food at the chain restaurants. Instead, he enjoys eating at Primo’s.
C.A. SAVOY: “Everything in here is home cooking. It’s all fresh food and delicious."
(SOUND)
Server Tina Mitrakas has worked at Primo’s since it opened.
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