Electronics Industry Hopes for a Reset in 2010
3-D TV, digital tablets and Google's new phone could help in recovering from a bad year. Thousands of new products are being presented at the Consumer Electronics Show in Las Vegas. Transcript of radio broadcast:
07 January 2010
This is the VOA Special English Economics Report.
This year's Consumer Electronics Show opened Thursday in Las Vegas. The event is the world's biggest technology trade show.
More than three hundred companies are presenting more than twenty thousand new products. The goal is to build excitement, make deals -- and hopefully get good reviews in the media. Industry sales dropped eight percent last year during the recession.
Gary Shapiro, president of the Consumer Electronics Association, predicted that one area of strong sales this year will be mobile phones. That includes fifty-two million smartphones expected to be sold in the United States. Smartphones run applications and access the Internet.
Google is launching the Nexus One -- which it calls a "superphone." This is its first attempt to sell its own device. The Nexus One will compete with Apple's popular iPhone.
Apple is reportedly about to introduce a new digital tablet. Tablets are easy-to-hold screens that let you read and watch media or search the Web. An example is the Amazon Kindle. Like netbooks, tablets cost less than traditional laptop computers. But that can also mean smaller profits for manufacturers and sellers.
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