STEVE EMBER: Laurie's family settled in El Cerrito. She and Jake met there and were married, both for the second time.
By nineteen ninety-six their children were out of college. Laurie and Jake decided to retire to Maui. Laurie immediately rediscovered her passion for Hawaiian music.
LAURIE ROHRER: "Traditional Hawaiian music is my teacher. It tells me the legends of the places in Hawaii. It tells me what these places mean to Hawaiian people, and so it connects me to these places and this culture."
Jake also fell in love with Hawaiian music. The rhythms that the singers use were new to him.
JAKE ROHRER: "This rich vein of cultural heritage seems to run through them, especially in families. If one guy’s got the gift, almost the whole family does."
Jake built a recording studio in their garage. The couple produced a CD with a singer named Ata.
(MUSIC)
BARBARA KLEIN: The Rohrers wanted to continue producing music, so they established their own record label. They chose the name that one of their artists had given to their home -- Ululoa.
LAURIE ROHRER: "It has many meanings, many layers of meanings. But it means abundant growth, and not just plants, but spiritual growth, creative growth, and it has come to represent exactly what happens here in people growing their music in our studio."
The Rohrers decided to invite only native singers they liked to record with them. They say they give their artists freedom of expression and cultural respect. They also give them half the profits once sales have paid back the cost of producing a CD.
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2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25
2013-11-25