Hires sold a powder mix and a liquid extract. He sold the extract to local brewers around the country. They added water and prepared the root beer. Today this idea of selling syrup to locally owned bottlers can be found throughout the soft drink industry.
Charles Hires also believed strongly in the power of advertising. He advertised his root beer in newspapers and on trading cards.
Hires wrote about how he became successful in an article published in nineteen thirteen in the American Druggist and Pharmaceutical Record. You can find a link to that article at voaspecialenglish.com.
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BARBARA KLEIN: Over the years, America's taste for carbonated soft drinks changed. Colas, like Coke and Pepsi, became much more popular than root beer. Hires is now owned by the Dr Pepper Snapple Group which also sells other brands of root beer. Another brand of root beer with a long history, Barq's, is now owned by the Coca-Cola Company.
But root beer has been at the root of some big developments over the years.
In nineteen twenty-seven, a newly married couple moved from Salt Lake City, Utah, to Washington. They opened a root beer restaurant. It was small, just nine seats. Soon the couple renamed it the Hot Shoppe. We have a picture of it on our website.
The Marriott hotel chain began as a root beer restaurant in Washington
The couple were John Willard Marriott and his wife, Alice, That little restaurant in the nation's capital grew into the worldwide chain of Marriott hotels.
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