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资源简介：高中英语第五册Unit 5 课件
How does the language used in ads differ
from ordinary language?
2. How do companies choose names for
their products?
3. Why do people need advertisement?
4. What are the advantages and
disadvantages of using a story as an
advertisement ?
5. What is strange about the phrases “a
free gift” and “a added bonus”?
A story, which is used as an ad can attract
people’s attention and be very interesting.
However, there is a danger in this. It’s
possible that the reader or viewer will
remember the ad but not the name of the
product.
