A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored fobs program might go unreported or receive three-sentence coverage in a local newspaper.
练习:
1. The author mentions all of the following advantages of publicity except
A) Having no time costs.
B) Having attentiveness.
C) Having high credibility.
D) Having high profitability.
2. the second paragraph indicates that people are more likely to believe stories
A) in a newspaper than in a womens daily.
B) In a newspaper than in a magazine.
C) In an independent newspaper than in a dependent newspaper.
D) In a magazine than in a local newspaper.
3. According to the passage, which of the following statements is true?
A) A firm can control and time publicity accurately.
B) A firm can neither control nor time publicity accurately.
C) A firm can either control or time publicity accurately.
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