C) A firm can either control or time publicity accurately.
D) In most cases a firm can control and time publicity accurately.
4. The example in Paragraph 4 is intended to demonstrate
A) the power of publicity.
B) the victim of publicity.
C) the terrible effect of rumors.
D) the vulnerability of people to publicity.
5. The passage implies that
A) the placement of a story is not quite important.
B) the report of a crime may not be true.
C) local newspapers are not interested in company-sponsored programs.
D) publicity is not always necessary.
Keys: DCBAD
If someone asked you, What color is the sky? I expect that you would answer, Blue. I am afraid that you would be wrong. The sky has no color. When we see blue, we are looking at blue sunlight. The sunlight is shining on little bits of dust in the air.
We know that there is air all around the world. We could not breathe without air. Airplanes could not fly without air. They need air to lift their wings. Airplanes cannot fly very high because as they go higher the air gets thinner. If we go far enough away from the earth, we find there is no air.
What is the sky? The sky is space. In this space there is nothing except the sun, the moon and all the stars.
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