What is surprising is that no one company dominates the industry. It seems that when people plan for a day as special to them as a wedding, they resist standardization. They turn instead to the small local suppliers known to them or to their friends. Family members or friends often serve as photographers, caterers and musicians. This not only helps bring the wedding cost down, but makes it more personal. What about the couple that doesnt want to take in this billion-dollar industry? They can go to city hall and get married for less than the price of a hamburger.
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