Television itself is a neutral power, and it cannot contribute to the diminishing of culture diversity alone. Although human beings are susceptible to the influence of mass media such as television program and advertisements, we could not blame them as the sole the causes of this phenomenon.The broadcasting company should be responsible to choose programs that will truly embody the cultural differences as well as the common human similarity such as the longing for love, passion, humanity and the like. And the audience, when viewing programs and advertisements from the other country, should bear in mind that as human beings, we share certain similarity as well as diversity and this is the true impetus to push the world forward as well the power to make our world a more colorful place to live in.
Although to be too fussy about the negative influence of television is unnecessary, it does not mean that we pay no attention to it at all. We should be aware of the possibility of the domination of one culture, such as the western culture that we call as cultural imperialism. If we exaggerate it a little bit more, the prospect will be probably that the world be decorated in one color and expressed in one voice. I believe that even this imagination will sound uncomfortable to most people, whether they will be members of an assimilating or assimilated group.
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