In addition, the survey conducted in their largest market suffers from several problems and does not hold strong support to this argument. Nothing of the particular procedure of how this survey is conducted and how many people are questioned and the sex propotion are provided in this argument. So, it is absolutely reasonable for us to doubt the credibility of the survey. Probably, the respondents of this survey are mainly composed by yang women, consequently the men and the elders are ignored, causing these respondents could not represent all customers and the result reached from this survey is doubtful. Furthermore, granted that this survey is essentially convincing, we could not conclude that the customers only care about the appearance and diverse colors of the socks regardless of its endurance. If so, they could turn for other brand of socks, maybe other brand of socks are more beautiful and possess more colors than ours. But, these customers are more willing to buy our socks; maybe, it is the endurance of our socks that attracts them and hold them..
Moreover, Dura-sock may not profit more if it gives up the endurance of its socks. Maybe, the endurance is Dura-Socks unique character, which makes it popular among customers and attracts more and more customers as well. If it gives up the endurance, they may lose many customers as well, which would thread its profits.
In sum, it is not a wise choice for Dura-Sock to give up the endurance of its socks. To strength this argument, the arguer bears the responsibility to provide more evidence to verify the conclusion that giving up the endurance of its socks could necessarily increase its profits.
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