109The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country.
110The following appeared in a memorandum from a dean at Omega University.
Fifteen years ago, Omega University implemented a new procedure that encouraged students to evaluate the teaching effectiveness of all their professors. Since that time, Omega professors have begun to assign higher grades in their classes, and overall student grade averages at Omega have risen by thirty percent. Potential employers apparently believe the grades at Omega are inflated; this would explain why Omega graduates have not been as successful at getting jobs as have graduates from nearby Alpha University. To enable its graduates to secure better jobs, Omega University should now terminate student evaluation of professors.
101为解决最近上报的大学生作弊现象显著增加的问题,大学和学院应该采取和Groveton学院类似的诚信制度,该制度要求学生同意在学业中不作弊,并且当他们怀疑别人作弊的时候通知老师。Groveton的诚信制度代替了原有的学生被老师严密监视的老体制,在老体制中平均每年有30起作弊被上报。该制度被证明成功的多:在它实施的第一年,学生上报了21起作弊;五年后,这一数值下降到了14起。而且,在最近一次由Groveton诚信委员会组织的调查中,大部分学生说有了诚信制度他们更加不太可能作弊。
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