To start with, we should acknowledge that behaviour is depended on decision. As Cognitive Behaviour Theory proves, peoples behaviour directly results from decision. Only after thinking and decision can people set out to do something. Based on this assumption, therefore, it is necessary for us to have a look on the process of decision making.
Peoples behaviour can be classified into two groups. One is instinctive behaviour which regareds people as a kind of animal, and the other is social behaviour. However, as people are a kind of social animal with brilliant mind, instinctive behaviour such as seeking for water, food and sacurity, in terms of people, is nevertheless controlled by brains. For instance, soldiers can suffer from thirsty and hunger during wars, students will stop eating when class starts for the sake of respecting teachers, although they may extremely hungry. Thus, despite instinctive behaviour may determined by forces on other kinds of animal, people behaves after their decisions.
Social behaviour, the other group, is more clear to see dependence on decision. Large number of theories study decision making and factors influencing decision. Communication and psychological theorists developed consistency theory, which offers us a powerful testimony on peoples own decision when facing conflict choice. All consistency theories begin with the same premise: people are more comfortable with consistency than inconsistency. Therefore, people tend to initially seek mental balance facing conflicts. Even though external pressure does not obviously force one, who is the unique one holds different idea with others, to change idea, but for seeking mentally balance, the individual tends to follow the majority. In this way, decision changes, on ones own making.
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