Argument 67: The following is a memorandum written by the director of personnel to the president of the Cedar Corporation.
It would be a mistake to rehire the Good-Taste Company to supply the food in our employee cafeteria next year. It is the second most expensive caterer in the city. In addition, its prices have risen in each of the last three years, and it refuses to provide meals for people on special diets. Just last month three employees complained to me that they no longer eat in the cafeteria because they find the experience unbearable. Our company should instead hire Discount Foods. Discount is a family-owned local company and it offers a varied menu of fish and poultry. I recently tasted a sample lunch at one of the many companies that Discount serves and it was deliciousan indication that hiring Discount will lead to improved employee satisfaction.
In this argument, the arguer advocates that the Cedar Corporation should hire Discount Foods, a family-owned local company that offers a varied menu of fish and poultry, instead of the Good-Taste Company, the present supplier of food in Cedars employee cafeteria. This recommendation is based on the observation that the Good-Taste is expensive, that its prices have kept rising, that it does not serve special diets, and that three employees complained about it. Meanwhile, the arguer assumes Discount to be a better choice for Cedar because a sample lunch of this company that the arguer happened to taste was delicious. This argument is problematic for two reasons.
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